Why Automated Lead Generation On LinkedIn Isn’t The Answer
Why Automated Lead Generation On LinkedIn Isn’t the Answer Ever been tempted by businesses that claim they can generate you large LinkedIn networks, and deliver great quality leads for your business, with ZERO input from yourself? This blog is for you if so… I may as...
10 Tips To Optimise Your LinkedIn Profile For Job Search
“According to 923 Jobs Founder Helen Wright, “Many employers now check the LinkedIn profile of applicants, so the selection process can start before any interview eve takes place. And if a candidate doesn’t have a profile it may even mean they’re rejected before...
Should I pay to be on LinkedIn Premium?
Should I pay to be on LinkedIn Premium? You want to start using LinkedIn proactively to enhance your career and personal brand, but should you pay to use it? This is one of my most frequently asked questions! Read on to find out what I think about whether you should...
Why Do Businesses Need A LinkedIn Company Page?
Let’s be honest, LinkedIn company pages get mixed reviews. Renowned for being hard work, slow to grow and even tougher to gain engagement on, B2B marketers often shrug and pull faces at me when I ask them how it’s going. BUT, there’s a boat load of reasons why it’s...
Why LinkedIn Deserves a Place in Your B2B Marketing Mix
We all know that LinkedIn is no longer just an online CV database, but as a marketer or comms professional in a B2B business, are you really up to speed with how to harness the power of this global professional platform? If your leadership team is active on...
How To Optimise Your LinkedIn Personal Profile
Wondering how to make the most of LinkedIn? Your first and most important step is to optimise your LinkedIn personal profile. Spending the time on making sure each section of your profile showcases your skills and experience to everyone that views it is one of the...
A 3 Step Plan To Kickstart Your LinkedIn Content Strategy
Feeling tired of your social media content or think it’s not really hitting the mark? Maybe it’s time to review your content with this 3 step simple plan to help you get more success from your LinkedIn content in 2024. It’s so easy to keep churning out the same...
Should I Join An Engagement Pod On Social Media?
You’ve been active on LinkedIn or Instagram for example and found yourself invited to join what’s called an engagement pod, and now you’re wondering how on earth you should respond. You might have been invited by someone you know in your network or approached by...
7 Tips On How To Communicate A Midlife Career Pivot On LinkedIn
Many of us choose to career pivot for different reasons. You might be looking for a more flexible career (for family reasons for example), or you may just be totally over what you’ve spent 15-20 years doing for a living. The latter being fairly common! Whatever your...
Five Things Gen Z Need To Be Doing On LinkedIn
You’re a generation that’s grown up with social media. You’ve definitely spent more hours on Snapchat, YouTube shorts and TikTok than I ever will, but do you know how LinkedIn can help you further your career? From my experience of recently teaching higher education...