LINKEDIN FOR Businesses
LinkedIn Strategy & Training for B2B SME’s Who Want To Stop Winging It
Calling all the people who know LinkedIn is an untapped opportunity…
You know LinkedIn is a huge opportunity
You can see it. You can feel it. You’ve probably been told it by trusted peers.
You can probably smell the leads your competitors are accidentally hoovering up.
For months – possibly years – you’ve had “SORT OUT LINKEDIN” sitting on your busy to-do list.
Teasing you. Mocking you.
Possibly gathering dust next to “update the website blog” and “clearing down the CRM system.”
You’re not avoiding it.
You just know deep down:
LinkedIn could be game-changing for brand reach, credibility, lead gen and relationship-building… if you could just get all the moving parts working properly.
Where they are now & what they actually want
Right now, you’ve got a bit of a patchwork situation:
- A page that exists… but isn’t exactly doing any heavy lifting.
- A team that posts “when they remember”… which is actually never.
- Salespeople enthusiastically guessing how LinkedIn works (usually incorrectly), or going completely rogue with off-brand posting.
- A leadership team who thinks they’re smashing LinkedIn but simply lurk without saying a thing.
- A tight budget that’s being spent on LinkedIn Premium… and generating zero ROI.
And what you want isn’t complicated:
✔ A clear, cohesive LinkedIn strategy that makes sense for your business.
✔ A team who knows what they’re doing (and actually enjoys showing up).
✔ Brand reach that expands beyond your existing bubble.
✔ Business relationships being built in a genuine and meaningful way
✔ Leads – quality ones – coming into the sales pipeline.
✔ Credibility that investors, partners, suppliers and prospects can see the moment they look your business up.
You don’t want “post more.”
You want: “Do LinkedIn right – and make it work.”
What’s so frustrating about the situation?
Let’s be honest:
- You know LinkedIn could be generating leads, but you don’t have the headspace to figure out how.
- You can see competitors getting results… even when their content makes you cringe.
- You want your CEO and sales team to be confident using it… but, you’re just not sure how to get them there.
- You know LinkedIn is where your buyers, partners and investors are checking you out… and that your current presence isn’t doing you justice.
- You have budget – finally – but no clear plan on how to use it.
And the cherry on top?
Everyone thinks “LinkedIn is just posting” – but you know (painfully) that without strategy, training, and patient consistency… it’s just corporate shouting into the void, or worst still, brand damaging spammy tactics innocently being used by team members who don’t know any better.
Where you want to get to
You want a LinkedIn strategy that actually works:
✨ A company page that builds brand reach and authority in your sector.
✨ A team that understands how to use LinkedIn without fear, confusion, or chaos.
✨ Leadership who represent the brand well, and with confidence.
✨ A visible, credible presence that potential investors, clients and partners recognise and are impressed by when they find you
✨ A consistent pipeline of conversations and opportunities.
✨ A company page with a brand presence and following that will attract the buyers you want when you decide to sell your busines.
✨ Overall, a strategy that feels aligned with your brand, and neither guess work or random posting.
In short: You want LinkedIn to finally pull its weight.
What’s standing in their way?
- You don’t have the expertise (or time) to build a full strategy from scratch.
- The team needs training… but the off-the-shelf “Here’s How To Optimise LinkedIn” workshops are too generic to help.
- Leadership buy-in is fragile – and you know you need a plan that’s robust enough to sell upwards.
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You’re unsure how to measure LinkedIn’s real ROI for your business.
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You’ve never had a proper roadmap that connects LinkedIn activity to actual business goals.
And honestly?
You’re already busy, and LinkedIn changes fast. You can’t afford the trial-and-error approach anymore.
What you’ve probably already tried (and why it didn’t work)
Let’s take a moment to honour all your valiant attempts so far:
✔ Googling “best time to post on LinkedIn.”
✔ Getting random pieces of advice from a marketing buddy who seemingly has it much more nailed than you
✔ A Canva template pack someone downloaded three marketing managers ago.
✔ Signing half the team up for LinkedIn Premium (yet no one knows what it does).
✔ Encouraging the CEO to “be more active” and then regretting it deeply.
✔ Throwing (a lot) of money at the problem with someone who says they’ll do it all for you
None of it sticks.
None of it aligns.
None of it feels particularly strategic.
And none of it gets you the results you know LinkedIn should be delivering.
Introducing the Solution:
LinkedIn Strategy & Training That Actually Works
Comprehensive LinkedIn Strategy & Training Support built specifically to deliver:
✔ A tailored LinkedIn strategy built around your business and marketing goals
Not generic. Not templated. Not what “everyone else” is doing.
A strategy that fits your brand, audience, resources, and internal structure.
✔ Practical, bespoke training for your team
Whether it’s leadership, sales, BD, marketing, or the whole team – everyone learns how to show up on LinkedIn confidently and effectively.
✔ A clear content and engagement plan
So nobody is guessing, posting randomly, or panicking about “what to say.”
✔ Activation support that gets the strategy implemented
Because having the plan isn’t enough – you need people actually using it.
✔ Guidance rooted in brand voice, relationship-building, and credibility
No icky chest beating. No “post 5 times a day” rubbish.
Just smart LinkedIn activity that builds visibility, trust, relationships, and real opportunities.
Ready to finally sort out LinkedIn?
If you’re done with “we’ll get to it eventually”…
If you’re ready for a strategy that actually supports your pipeline…
If you want your team showing up confidently (without cringing)…
If you know you’re leaving opportunity, credibility, and brand reach on the table…
It’s time to get LinkedIn working properly.
Let’s make LinkedIn your most powerful business development tool – not another nagging task you keep moving to next quarter. All you need to do is drop me an email on beth@sociallyoxford.co.uk saying “Business Support Please”, and I’ll get in touch to arrange a call, or, use this quick contact form here to reach out to me!
I can’t wait to hear from you.
“Beth developed a brilliant workshop for our team who had a really limited knowledge of how to make LinkedIn work for our organisation. Thanks to Beth’s support, we have left with tonnes of fire in our bellies, and we’re ready to embrace so many of her tips and ideas. I highly recommend.”
Nikki Wilson – CEO of Make Birth Better
“I would like to take this opportunity to once again say thank you for being a part of the IDPE 2023 Annual Conference, we have had some really positive feedback from delegates from the conference evaluation form!”
IDPE training
“I commissioned Beth to deliver some training on what LinkedIn best practice looks like, and to support a refreshed strategy. Her training was excellent. She gave clear, thorough, and detailed recommendations. Her recommendations came with evidence as well as common sense. Her decades of marketing experience is clear. I really appreciated how much research had gone into the training deck, she had taken the time to understand our competitors and what our audience expects, as well as drawing in best practice from other sectors.”
Emma Huntly – Marketing & Comms Specialist
“Beth’s expertise on LinkedIn best practice and latest trends, coupled with her personable manner and experience of training audiences with varying degrees of confidence on the platform, produces practical and implementable next steps that will positively impact practice for any organisation. Can highly recommend.”
Francesca MacLennan, Director – Charity Sector